环法自行车赛对中国体育文化产业发展的启示  

Inspiration of Tour de France to the Development of Chinese Sports Culture Industry

作　　者：王红飞 张伟[1] Wang Hongfei;Zhang Wei(Sport College of Shanxi Normal University, Linfen 041000, Shanxi, China)

机构地区：[1]山西师范大学体育学院,山西临汾041000

出　　处：《体育科技文献通报》2019年第5期144-145,165,共3页Bulletin of Sport Science & Technology

摘　　要：采用文献资料法等解读环法自行车赛的背景及其体育文化产业发展历程与环法中国赛的比较分析。主要结论:以环法中国赛为例的公路自行车赛越来越受到国家重视,政策支持使自行车体育文化产业的催化剂。但环法自行车赛的体育文化产业发展还没成型、市场化过低等问题。建议:发展中国特色自行车体育文化产业,依靠政策支持大环境推动自行车体育文化产业市场化,并对构建自行车运动小镇提出群众与竞技相结合模式。The background of the Tour de France and the development course of sports culture industry and the comparative analysis of the Chinese Tour de France are analyzed by using the method of literature. The main conclusion is that the road cycling race in China for example has been paid more and more attention to by the government and the policy support is the catalyst for the bicycle sports culture industry. However,the development of sports culture industry in Tour de France has not yet taken shape and the marketization is too low. Suggestions:developing bicycle sports culture industry with Chinese characteristics,relying on policy support to promote the marketization of bicycle sports culture industry,and putting forward the combination mode of mass and competition to build bicycle sports towns.

关 键 词：环法自行车赛 体育文化产业 环法中国赛 中国 法国 

分 类 号：G872[文化科学—体育训练]