政府奖励对报废汽车回收模式选择的作用机制研究——基于企业社会责任视角  

Mechanism of Government Incentives Acting on the Selection of End-of-life Vehicles Recycling Modes Based on the Perspective of CSR

作　　者：张志清[1,2] 吴美霞[1] 王艳红[1] 王静[1] ZHANG Zhi-qing;WU Mei-xia;WANG Yan-hong;WANG Jing(Evergrande College of Management,Wuhan University of Science and Technology,Wuhan,430065,China;Center for Service Science and Engineering,Wuhan University of Science and Technology,Wuhan,430065,China)

机构地区：[1]武汉科技大学恒大管理学院,湖北武汉430065 [2]武汉科技大学服务科学与工程研究中心,湖北武汉430065

出　　处：《运筹与管理》2019年第4期182-190,共9页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(51675388);教育部人文社科规划项目(15YJA630103);湖北省软科学面上项目(2017ADC113)

摘　　要：随着我国报废汽车数量的增多,由其造成的交通隐患、环境污染和资源浪费已成为重要社会问题,而如何设计合理可行的回收模式成为解决问题的关键。以制造商主导为前提,提出了基于企业社会责任的报废汽车回收模型,构建了制造商回收、销售商回收和第三方回收模式下的回收流程和数学模型,通过实例对考虑和不考虑企业社会责任两种情况下的回收模型进行了分析,探讨了不同政府奖励下报废汽车回收模式的策略选择。通过研究发现:(1)不论是否考虑企业社会责任,随着政府奖励的增加,制造商最终都会选择由自己进行回收;(2)当考虑企业社会责任时,政府奖励和决策者经济责任偏好都会导致决策的改变,随着政府奖励和赋予经济责任权重的同步增加,制造商的决策由第三方企业回收模式或销售商回收模式变成了制造商回收模式,表明政府奖励和企业社会责任对报废汽车回收模式选择具有显著影响。With the increasing number of end-of-life vehicles(ELV)in China,problems caused by ELV,such as traffic troubles,environmental pollution,resources waste have been serious social problems.How to design a reasonable and feasible recycling mode has become the key to solve these problems.Put dominant manufacturers as a prerequisite,a recycling model based on corporate social responsibility(CSR)is derived to study the selection of ELV recycling modes.recycling models and recycling process by manufacturers,retailers or by the third-party logistics are put forward in this paper.A numerical example was adopted to compare the strategy’s selection of the ELV recycling models in different government incentives,while CSR is considered or not in the models.The following are found through the study:(1)whether CSR is considered or not,the manufacturer select itself to recycle ELV with the increase of government incentives finally;(2)when CSR is considered,decisions will be affected by different government incentives and different decision-maker’s economic responsibility preferences.With the increase of the government incentives and the empowerment of the economic responsibility,the manufacturer’s decision is changed from the third-party logistics recycling mode or the retailer recycling mode to the manufacturer recycling mode,which shows that the government incentives and CSR have a significant influence on the selection of ELV recycling modes.

关 键 词：报废汽车 企业社会责任 数学模型 政府奖励 回收模式 

分 类 号：C939[经济管理—管理学]