游戏化思维在包装设计中的可实施性研究  

RESEARCH ON THE FEASIBILITY OF GAMIFICATION THINKING IN PACKAGING DESIGN

作　　者：郭彦彤 王佳[1] GUO YANTONG;WANG JIA

机构地区：[1]首都师范大学美术学院

出　　处：《设计》2019年第8期112-114,共3页Design

摘　　要：对游戏化思维在现代包装设计中的可实施性进行研究,从而发展一种新的包装设计趋势。对市场上游戏化包装设计的案例进行搜集和归纳,分析出借助游戏对于用户内在动因的驱动力,在消费中可以帮助产品更大程度地吸引受众的注意力;以符合现代消费者精神需求和内心情感需求的变化为基础,提高消费者的参与度和忠诚度,从而刺激再消费;通过包装中生动有趣的视觉信息的传达过程方式,使消费者从传统的被迫接受转变为主动接触产品和信息。总结了游戏化思维在包装设计中的设计流程。得到游戏化包装的设计程序。该程序对游戏化包装设计的可实施性及创新研发提供了参考。To study the feasibility of gamification thinking in modern packaging design,and to develop a new packaging design trend. Collecting and summarizing the cases of gamification packaging design in the market,and analyzing the driving force of the game to the user's internal motivation,can help the product to attract more attention of the audience in consumption;to meet the needs of modern consumers and Based on changes in inner emotional needs,consumers' participation and loyalty are stimulated to stimulate re-consumption;consumers are transformed from traditional forced acceptance to active contact products through the transmission of vivid and interesting visual information in packaging. And information. Summarizes the design process of gamification thinking in packaging design. Get the design process for gamification packaging. This program provides a reference for the achievability and innovative development of gamification package design.

关 键 词：游戏化思维 包装设计 信息传达 参与度 

分 类 号：TB482[一般工业技术—包装工程]