基于新零售背景下新型水果快递箱的设计研究  

DESIGN AND RESEARCH OF FRUIT COURIER BOX BASED ON NEW RETAIL BACKGROUND

作　　者：董晓玮[1] 王卉 DONG XIAOWEI;WANG HUI

机构地区：[1]嘉兴学院

出　　处：《设计》2019年第8期121-123,共3页Design

基　　金：2018年国家大学生创新性实验计划项目研究成果;2017年浙江省教育厅一般科研项目(项目编号:Y201738369)研究成果

摘　　要：分析在新零售模式发展背景下,新型水果物流快递箱设计的科学性和合理性。采用环保的包装材料,并依靠科学理论的分析,使水果箱能够满足水果快递需求,同时让客户享受到优质的购物体验。通过对目前零售模式下物流行业现状的分析,将科学的基元模型理论应用到水果快递箱的设计中,针对水果特性并结合现有科学的保鲜技术,具体分析使用情况和设计要素。实现新型水果快递箱的设计,并具有:材料环保、充气减震、气调保鲜和折叠存放的新特质,对新零售模式的发展具有积极的推动作用。Under the background of the development of new retail models,the scientific and rationality of the new fruit logistics express packaging design. Using environmentally-friendly packaging materials and scientific theoretical basis,the recycling of fruit express packaging can be achieved and the fruit preservation time can be effectively extended,while allowing customers to enjoy a quality shopping experience. Based on the analysis of the current situation of the logistics industry in the retail mode,the scientific elementary model theory is applied to the design of fruit express box. According to the characteristics of fruits and the existing scientific freshkeeping technology,the application and design elements are analyzed concretely. To realize the design of the new fruit express box,it has the new characteristics, including environmental protection,air-filled shock absorption,air-conditioned freshkeeping and folding storage,and has a positive role in promoting the development of new retail mode.

关 键 词：新零售 基元模型 用户体验 水果快递包装 

分 类 号：TB485.3[一般工业技术—包装工程]