广东传统饼食品牌视觉形象设计创新研究  

RESEARCH ON VISUAL IMAGE DESIGN INNOVATION OF GUANGDONG TRADITIONAL CAKE FOOD BRAND

作　　者：谭培健 TAN PEIJIAN

机构地区：[1]广东工业大学艺术与设计学院

出　　处：《设计》2019年第8期138-139,共2页Design

摘　　要：论证品牌视觉形象设计对传统企业可持续发展的特殊意义。基于设计学科视角下,从浅析品牌视觉形象概述入手,运用案例研究、文献研究等科学方法进行分析、综合、比较、归纳,从而提出广东传统饼食品牌视觉所存在的缺陷。对传统饼食品牌视觉形象提出可行性创新策略。面对市场上同质化产品越来越多的情况下,该研究可为传统饼食品牌创新提供参考。To demonstrate the special significance of brand visual image design to the sustainable development of traditional enterprises. Based on the perspective of design disciplines,this paper starts with an overview of brand visual image,and uses case studies,literature research and other scientific methods to analyze,synthesize, compare and summarize,thus presenting the defects of Guangdong traditional cake food brand vision. A feasible and innovative strategy was proposed for the visual image of traditional cake food brands. In the face of more and more homogenized products on the market,this research can provide reference for the innovation of traditional cake food brands.

关 键 词：传统品牌 视觉形象 创新 

分 类 号：J511[艺术—艺术设计]