基于单边界二分式条件价值法的洞穴旅游资源非使用价值评估——以重庆芙蓉洞为例  

Assessment on non-use value of cave tourism resources based on single-bounded dichotomy contingent valuation methods: A case study of Furong cave in Chongqing

作　　者：张枫怡 杨晓霞[1] 向旭[2] 杨逸枫 ZHANG Fengyi;YANG Xiaoxia;XIANG Xu;YANG Yifeng(School of Geographical Sciences,Southwest University,Chongqing 400715,China;College of Economics and Management,Southwest University,Chongqing 400715,China;Accenture(China)Co.,Ltd Chengdu Branch,Chengdu,Sichuan 610041,China)

机构地区：[1]西南大学地理科学学院,重庆400715 [2]西南大学经济管理学院,重庆400715 [3]埃森哲(中国)有限公司成都分公司,成都610041

出　　处：《中国岩溶》2019年第1期130-138,共9页Carsologica Sinica

摘　　要：为提高公众对洞穴旅游资源非使用价值的重视程度,以世界自然遗产地芙蓉洞为研究对象,采用单边界二分式条件价值法,以到芙蓉洞景区旅游的游客、重庆市民为调查对象,对芙蓉洞洞穴旅游资源的非使用价值进行评估。其结果表明:芙蓉洞洞穴旅游资源非使用价值的平均支付意愿为330.49元,非使用价值总额为229.82亿元,远大于其门票收入;芙蓉洞洞穴旅游资源非使用价值的平均支付意愿大小与被调查者对芙蓉洞非使用价值的了解程度、婚姻状况、年龄、职业、年收入、文化程度、人均出游花销显著相关。今后应加强对芙蓉洞非使用价值的认知,通过多种渠道宣传芙蓉洞的非使用价值,多方合力,共同保护芙蓉洞洞穴旅游资源。Furong cave,located in Jiangkou Town,Wulong district,Chongqing,is a national 5A scenic spot,a national key scenic spot and a national geological park.It is also an important part of the"karst in southern China"world natural heritage.In 2016,Furong cave received 484,700 visitors and 244,400 visitors in 2017(closed from February 3 to April 25).Taking Furong cave as an example to study the non-use value of cave tourism resources is representative and typical,which helps to improve people’s attention to the non-use value of cave tourism resources,rational utilization and protection of Furong cave,and promoting the sustainable development of Furong cave tourism.To strengthen the understanding and attention to the non-use value and promote the sustainable development of Furong cave,in this paper we applies the single-bounded dichotomy Contingent Valuation Methods(CVM)to evaluate the non-use value of Furong cave tourism resources by taking the tourists of Furong cave and Chongqing residents as the subjects of investigation.The results show that the average Willingness to Pay(WTP)for the non-use value of Furong cave tourism resources is 330.49 yuan and the total non-use value is 22,982 million yuan,which is much higher than its ticket revenue.The average Willingness to Pay of the non-use value of the Furong cave tourism resources is significantly influenced by the marital status,age,occupation,annual income,cultural degree,per capita travel expenses and understanding of the non-use value.In the future,we should strengthen the understanding and publicity the of the non-use value of Furong cave tourism resources through various channels and jointly protect Furong cave.

关 键 词：洞穴旅游资源 非使用价值 单边界二分式条件价值法 芙蓉洞 

分 类 号：F592.7[经济管理—旅游管理] P642.25[经济管理—产业经济]