天津地铁站域媒介空间文化传播效果与资源优化思路  

Research on Cultural Communication Effects and Resource Optimization in the Media Space of Subway Stations in Tianjin

作　　者：严建伟[1] 赵艳[1,2] Yan Jianwei;Zhao Yan(School of Architecture,Tianjin University,Tianjin 300072,China;Department of Architecture,Tianjin University Ren’ai College,Tianjin 301636,China)

机构地区：[1]天津大学建筑学院,天津300072 [2]天津大学仁爱学院建筑系,天津301636

出　　处：《天津大学学报（社会科学版）》2019年第3期234-241,共8页Journal of Tianjin University：Social Sciences

基　　金：国家社会科学基金资助项目(17BXW062)

摘　　要：文章以天津城市地铁站域媒介空间为研究对象,依据天津城市地域文化特色分区,选取六个典型地铁站域进行实地调研与发放问卷。首先从基础数据采集、受传者基本属性、媒介空间行为测量三方面对研究对象进行初步分析比对;其次应用SPSS分析方法对站内媒介空间与站外媒介空间两个维度,12个媒介指标进行文化传播满意度分析,最后通过空间媒介与文化资源的逐步回归分析,提出天津地铁站域媒介空间的文化传播优化思路,以期为天津地域文化特色的地铁站域文化传播平台建立,增强城市文化软实力,实现城市文化环境的健康与永续发展提供基础研究。The paper takes the media space of urban subway stations as the object of study,makes zoning according to the local cultural characteristics in Tianjin and selects six typical subway stations for to do field research and to hand out questionnaire. Firstly,it makes initial analysis and comparison of the objects of study in terms of basic data acquisition,basic attributes of the receivers and the media space behavior measurement;secondly,it applies the SPSS analytical method to analyze the degree of satisfaction with cultural dissemination from the two dimensions of media space inside and outside the station according to the 12 media indexes;finally,it makes stepwise regression analysis of the space media and cultural resources and proposes the idea of optimizing cultural dissemination in the media space of the subway stations in Tianjin in hopes of providing basic research for establishing the cultural dissemination platforms of the subway stations with local cultural characteristics in Tianjin,enhancing the soft power of urban culture, realizing sound and sustainable development of the urban cultural environment.

关 键 词：地铁站域 媒介空间 文化传播 满意度 资源优化 

分 类 号：G206.2[文化科学—传播学]