“和而不同”:丝绸之路文化的生态传播及其原则  

"Harmony in Diversity": The Ecological View and Principles of Culture Communication along the Silk Road

作　　者：任慧君 杨昳 师俊华 郑晓云 Huijun;YANG Yi;SHI Junhua;ZHENG Xiaoyun(School of Arts and Sciences, Shaanxi University of Science & Technology, Xi'an 710021, China)

机构地区：[1]陕西科技大学文理学院,西安710021

出　　处：《成都师范学院学报》2019年第4期91-94,共4页Journal of Chengdu Normal University

基　　金：2016年陕西科技大学研究生精品课程建设项目"研究生ESP英语"(JPK201605)的阶段性成果

摘　　要：丝绸之路经济带是东西方文化传播交流的一座桥梁,其覆盖多个国家和地区并涉及多种不同文化,因此有必要探索出一套科学适用的文化传播观念及原则来指导文化的传播与交流。因此,基于"和而不同"的思想准则,探讨出了更为适用多元异质文化交流的文化生态传播观,并进一步提出了文化生态传播的三大原则,即秉持文化传播的生态理性,正确定位自身文化生态位,坚持"文化中心平等主义",以指导并促进中华文化与沿线不同文化之间的交流及发展。The Silk Road Economic Belt, as a bridge of culture communication between the East and the West, involves many countries and regions with a variety of cultures. Therefore, it is necessary to develop a scientific and applicable set of principles of culture communication for guiding and promoting the communication and exchange of different cultures. Hence, based on the thought of "Harmony in Diversity", this paper explored the ecological view of culture communication which is more suitable for guiding the communication among the diversified and different cultures. Furthermore, it proposed three principles of the view of ecological communication, that is, upholding ecological rationality, locating China's own cultural niche reasonably and adhering to the "Culture-Oriented Egalitarianism", to guide and promote the communication and development between Chinese culture and different cultures along the belt.

关 键 词：丝绸之路文化 “和而不同” 文化传播 生态传播观 生态传播原则 

分 类 号：G206[文化科学—传播学] G122