关于销售企业应对成品油过剩局面的思考  

Thoughts on Dealing with the Situation of Excessive Refined Oil Storage

作　　者：谢红岩 Xie Hongyan(SINOPEC Marketing Company, Beijing 100728, China)

机构地区：[1]中国石化销售股份有限公司,北京100728

出　　处：《石油化工管理干部学院学报》2019年第2期63-66,70,共5页Journal of Sinopec Management Institute

摘　　要：随着国内成品油资源供过于求,市场竞争日趋激烈,中国石化销售企业成品油经营异常艰难。本文主要阐述了国内成品油市场变化及中国石化产销配合已采取的应对措施,并提出了进一步提升竞争力的方法和措施。With the oversupply of refined oil, the competition of the market is increasingly fierce. The sales of refined oil of SINOPEC is extremely difficult. This paper mainly expounds the changes in refined oil market in China, and the measures taken by SINOPEC through integrating production and marketing together. Finally, the paper puts forward some ideas on further enhancing competitiveness of sales enterprises.

关 键 词：成品油经营 资源过剩 市场竞争 资源运作 

分 类 号：F426.22[经济管理—产业经济] F274