情绪介入决策与有限理性的超越——神经经济学的视角  

The Emotional Involvement in Decision-making and the Development of Bounded Rationality——A perspective of neuroeconomics

作　　者：卿志琼[1] QING Zhi-qiong(School of Business, Nankai University, Tianjin 300071, China)

机构地区：[1]南开大学商学院,天津300071

出　　处：《西安建筑科技大学学报（社会科学版）》2019年第2期28-34,共7页Journal of Xi'an University of Architecture & Technology(Social Science Edition)

基　　金：国家社科基金"认知神经科学视角下中国制度变迁的情绪效应与认知机制研究"(14BJY205)

摘　　要：情绪的存在是人类有限理性的证据。从神经经济学的视角,探讨人类决策的情绪和情感机制,说明人类如何运用情绪来解决心智资源的稀缺性。情绪是人类拓展有限理性的一种重要机制。情绪介入决策的机制包括情绪的信息优先加工机制、情绪的信息简化机制、情绪的决策参照机制。情绪通过影响或决定决策者的偏好、注意而影响信息加工;情绪通过"放大"或"缩小"某一信息在决策中的权重而影响决策;"情绪捷径"避开信息深加工而引发决策行动。以情绪作为线索与参照,运用启发式决策模式而实现决策优化等。The existence of emotions is evidence of human bounded rationality. From the perspective of neuroeconomics, this paper explores the emotional mechanism of human decision-making to illustrate how human beings solve the scarcity of mental resources with emotions. It is believed that emotion is one of the most important mechanisms for human beings to develop the bounded rationality. When involved in decision-making, the emotional mechanism is based on such principles as the priority of emotional information-processing, the emotional information-simplification, and the emotional decision-making reference. Emotions influence the information processing by affecting or determining the preference and mind of decision-makers, and also the decision-makings through zooming in and out of the weights of information if making decisions so that the emotion shortcut triggers decision-makings in the way of simplifying information and bypassing information. The decision-making can be optimized according to emotions as a clue and reference and the heuristic strategy in making decisions.

关 键 词：情绪 有限理性 决策 心智稀缺性 

分 类 号：F091.3[经济管理—政治经济学]