韩国潜在旅游者对中国旅游形象的感知研究  

A Research on Potential ROK Tourists' Perception on China Tourism Image

作　　者：于鹏 张宏梅 Yu Peng;Zhang Hongmei(Department of Land Resources and Tourism Sciences at Nanjing University;Shanghai Institute of Tourism,Shanghai Normal University)

机构地区：[1]南京大学国土资源与旅游学系 [2]上海师范大学旅游学院

出　　处：《当代韩国》2019年第1期93-101,共9页Contemporary Korea

基　　金：国家自然科学基金项目"国家形象与国际旅游者旅游行为相互作用的过程和机制研究:基于跨文化比较的视角"(41371161)资助

摘　　要：本文在国际旅游情境下,从韩国潜在旅游者的视角,对中国旅游形象的感知进行了分析。韩国潜在旅游者对中国经济发展取得的成就和国际地位日益提高有积极正面的认识,但对中国国民和环境管理评价较为负面;韩国潜在旅游者对中国旅游情感形象是积极正面的;不同年龄、性别、婚姻状况和受教育程度的韩国潜在旅游者对中国旅游形象的感知存在显著差异。期待本研究能为中国旅游形象塑造和国际旅游市场开拓提供有效依据和实践指导。With a good image,a country can attract many international tourists.This study taking China as a destination country,examining potential tourists perception,investigates the structures of macro and micro national tourism image,and analysis of perception differences in demographic characteristics on China tourism image.The results show that potential tourists of ROK on China s achievements in economic development and increasing international status has a positive image.Also,China s affective tourism image is positive.However,their assessment of China s environmental management is negative.This study also finds that sex,age,marital status,and education variables affect the national tourism image perception.These conclusions provide certain reference for China's tourism management departments to enhance the country image,and participate in international tourism competition.

关 键 词：中国旅游形象 国家形象 感知差异 韩国 

分 类 号：F592[经济管理—旅游管理] F125[经济管理—产业经济]