微信公众平台应促进大学主流思政教育的发展  

Promoting the Development of Mainstream Ideological and Political Education by WeChat Public Platform in Universities

作　　者：曲峡[1] QU Xia(School of Economics and Management, Xi'an Technological University, Xi'an 710021)

机构地区：[1]西安工业大学经济管理学院,西安710021

出　　处：《微型电脑应用》2019年第5期30-32,共3页Microcomputer Applications

基　　金：2016年陕西高校辅导员工作精品项目(2016FXM11)

摘　　要：新媒体环境下,微信文化搭载"微信平台"以实时传播性、丰富内容影响着大学生的思想认知、行为方式,彰显着文化创新的张力和渗透力。大学主流思政教育作为传承主流文化、塑造价值理念的关键载体,可利用微信公众平台的教育服务功能和信息推送功能。以"微形态"进行传播和渗透,可有效提升教学延展性和实效性。为此,将深入解读微信公众平台对大学生主流思政教育的具体影响,通过搭建微信公众平台这一"微载体",利用其隐性教育功能促进大学主流思政教育的新发展。Under the new media environment, the WeChat culture influences the ideological cognition and behavior of college students with real-time communication and rich contents, reveales the cultural innovation of tension and penetration. The mainstream ideological and political education of the university is the key carrier to inherit the mainstream culture, and shapens the value concept. We can use the educational service function and information push function of the public platform to spread and permeate by "micro form", so as to effectively improve the ductility and effectiveness of teaching. Therefore, this paper deeply interprets the specific influence of the WeChat public platform on the mainstream ideological and political education of college students. The "micro carrier" of the WeChat public platform is constructed, its implicit educational function is used to promote the new development of mainstream ideological and political education in universities.

关 键 词：微信文化 大学生思想政治教学 传播载体 微信平台 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]