传统介质在现代包装设计中的继承与嬗变  

Inheritance and Evolution of Traditional Cultural Media in Modern Packaging Design

作　　者：郑勇[1] ZHENG Yong(Tianjin Polytechnic University, Tianjin 300387, China)

机构地区：[1]天津工业大学,天津300387

出　　处：《包装工程》2019年第10期63-67,共5页Packaging Engineering

基　　金：天津市艺术科学规划项目(A18020);"纺织之光"中国纺织工业联合会高等教育教学改革项目(2017BKJGLX276);国家艺术基金项目(02040220161206317485)

摘　　要：目的探讨传统介质在现代包装中应用的必要性和现实意义,从材料层面、形式层面和意义层面探讨如何将传统介质通过继承和创新,设计成适合现代产品设计的包装。方法将成功的传统包装材料作为实例来分析、论述,从多维度论述传统包装的价值,并分析其运用在包装中得天独厚的优势与弊病。结果提出继承和嬗变的方法,提出传统介质在现代设计运用的过程中要传递文化的本源,要传达出设计师的匠心和创新等,从而阐明传统介质在现代包装设计中运用的深远意义。结论通过探讨,建立范式和标准,力求现代包装在传统介质的介入下尽量少沾染商业趣味,维护文化的纯净环境,让现代包装设计能够承载民族文化,以体现传统介质再设计的"创新"与"匠心"。This thesis is to explore the necessity and practical significance of the application of traditional cultural media in modern packaging, discuss how to design traditional cultural media into the packaging of modern product through inheritance and innovation from material, formal and meaning levels. Enumeration and analysis of successful traditional media cases were adopted to discuss the pros and cons of traditional cultural media in packaging design in a multifaceted way. The method of inheritance and evolution was proposed. The traditional cultural medium should deliver the origin of culture in the process of modern design and application, and the work should deliver the ingenuity and innovation of the designer so as to clarify the profound significance of the application of traditional medium in modern packaging design. Through discussion and exploration, this thesis is expected to establish paradigms and standards, and strive to minimize the commercial flavor of modern packaging under the traditional media intervention, maintain the pure environment of culture, and enable modern packaging design to carry national culture to reflect "innovation" and "ingenuity" in redesign of traditional media.

关 键 词：传统介质 包装 风吕敷 创新 

分 类 号：TB482[一般工业技术—包装工程]