基于壮族文化特征的创意产品设计研究  

Creative Product Design Based on Zhuang Nationality Culture Characteristics

作　　者：曾婧[1,2] 庞鲜 ZENG Jing;PANG Xian(Guangxi University of Science and Technology, Liuzhou, 545006, China;Wesleyan University, Middletown, CT 06459, USA;Lushan College of Guangxi University of Science and Technology, Liuzhou, 545616, China)

机构地区：[1]广西科技大学,柳州545006 [2]卫斯理安大学,米德尔顿ct06459 [3]广西科技大学鹿山学院,柳州545616

出　　处：《包装工程》2019年第10期131-135,共5页Packaging Engineering

基　　金：2017年度广西中青年教师基础能力提升项目(2017KY0333);广西科技大学科学基金项目(校科社20161323);广西科技大学教育教学改革项目(教发2016-15号)

摘　　要：目的探究壮族文化的内涵,提出有壮族文化特色的产品设计思路,丰富广西地区的文化创意产品资源。方法以壮族文化为视角,通过文献查阅、网络问卷、市场调研和实地考察等方式进行资料数据收集,筛选出最具代表性的壮族文化元素符号。充分理解壮族地方文化,构建壮族文化的信息库,提取典型信息用于文化传播,将壮族文化的教育性、传承性、审美性等多个特征因素灵活运用于创意产品设计,给现代艺术设计领域增添新意。结论通过以甄选绣球、铜鼓、壮锦3个元素为目标,分析和定位消费人群,确定创意产品设计的方向,运用现代艺术设计理念,设计一系列具有壮族文化特征的系列保温杯产品,有利于壮族文化的传承和发展。It aims to explore the connotation of the Zhuang Nationality culture, put forward new ideas on product design with characteristics of the Zhuang Nationality culture, and enrich the resources of creative products in Guangxi area.From the perspective of Zhuang Nationality culture, we collected data through many ways such as literature review,on-line questionnaire, market investigation, field trips, and screened out the most typical symbols of Zhuang Nationality culture elements to fully understand Zhuang local culture, build Zhuang culture information base, extract typical information for cultural dissemination. Educational, inherited and aesthetic characteristics of Zhuang culture were applied flexibly to creative product design, adding new ideas to the field of modern art design. Combined with modern art design methods,with silk ball element, bronze drum element and Zhuang With nationality brocade element as the goal, the consumer groups are analyzed and orientated, and the direction of creative product is determined. Using modern art design concept to design a series of vacuum cups with Zhuang Nationality cultural characteristics is conducive to the inheritance and development of Zhuang Nationality culture.

关 键 词：壮族文化 创意产品 传承 

分 类 号：TB472[一般工业技术—工业设计]