宛珠·齐纨·穰橙邓橘:战国秦汉商品地方品牌的经济史考察  

Yuan Zhu, Qi Wan, Rangcheng Dengju: A Study on the Local Brands of Goods in the Warring States and Qin-Han Dynasty from the Perspective of Economic History

作　　者：王子今[1] Wang Zijin

机构地区：[1]中国人民大学国学院、出土文献与中国古代文明研究协同创新中心

出　　处：《中国经济史研究》2019年第3期5-17,共13页Researches in Chinese Economic History

基　　金：国家社会科学基金重大项目“秦统一及其历史意义再研究”(批准号:14ZDB028)的阶段性成果

摘　　要：李斯《谏逐客书》说到战国物产的流通,使得僻在西北的秦国上层人物为求“快意”而逐取各地高等级生活消费品的情形。其中,“宛珠”“阿缟”等标志地方优势的商品品牌出现。秦完成统一事业,大力进行“治直道、驰道”的交通建设,全国经济联系实现空前的规模。在交通建设方面,汉人亦因循秦制。汉代多见类似“宛珠”“阿缟”的地方品牌。作为纺织品,有“鲁缟”、“齐纨”、“蜀锦”以及河西出土汉简所见“任城国亢父缣”等。而“河内廿两帛”“广汉八繌布”等简文,不仅标示产地,而且突出强调了产品质量规格,特别是后者用以满足下层社会衣服的消费需要,与奢侈品完全不同。类似显示地方品牌效应的商品名号,居延汉简又有“济南剑”“河内苇笥”等。果品名牌“穰橙邓橘”借汉赋的影响在文学史上亦享有盛誉。“大一统”经济文化背景下优势地方品牌商品的颇多出现,反映了值得交通史、民生史研究者特别关注的重要进步。Li Si in his Admonition“Against Expelling Guest Minister”refers to how the circulation of the products among the Warring States enabled the upper class of the Qin State in the remote northwest pursuit high-level consumer goods from various places.Among them,“Yuan Zhu”(Pearl from Yuan city),“E Gao”(Strips from E city)and other commodity brands that born local marks emerged.After Qin unification,construction of Zhi Dao and Chi Dao further facilitated economic communications within China,and this pattern continued in Han Dynasty.In the Han Dynasty,there were more local brands such as“Yuan Zhu”and“E Gao”.In terms of textile,there were“Lu Gao”(Strips from Lu),“Qi Wan”(gauze from Qi),“Shu Jin”(brocade from Shu)and“Renchengguo Kangfu Jian”(thick waterproof silk from Kangfu city of Rencheng State)which are mentioned in bamboo slips excavated from Hexi,while“Heinei Nianliangbo”and“Guanghan Bazongbu”illuminate the products'origin as well as its specifications,which,unlike luxuries,mainly met the lower classes daily needs.Similar to the name of the product showing the local brand effect,Juyan Wooden Slips have the content of“Jinan sword”(Jinan Sword),“Henei Wei Si”(bamboo-plaited basket from Henei),etc.The fruit brand“Rangcheng Dengju”(Oranges from Rang and tangerine from Deng)has a good reputation in the history of literature through Han Fu.The mushrooming of local brands after China's unification deserves more attention from scholars of transportation history and social history.

关 键 词：宛珠 齐纨 河内廿两帛 广汉八稯布 穰橙邓橘 交通 市场 

分 类 号：F729[经济管理—产业经济]