服装卖场侧挂陈列色彩研究  

Study on Display Color of Clothing Store Side Hanging

作　　者：宋程程 Song Chengcheng(Shandong Vocational Institute Fashion Technology,Tai’an Shandong 271000)

机构地区：[1]山东服装职业学院,山东泰安271000

出　　处：《山东纺织经济》2019年第5期34-36,共3页Shandong Textile Economy

摘　　要：在服装陈列中,侧挂陈列色彩的设计至关重要,它是制造和谐、有序卖场色彩的基础。合理的侧挂陈列色彩设计,不仅能吸引顾客进店,而且不断的在卖场中制造惊喜,更重要的是能用色彩的魅力唤醒顾客的购买欲望。本文通过对侧挂陈列形式的分析,结合色彩基本原理,介绍了三种最常见的设计方法:渐变法、彩虹法和间隔法。总结了服装卖场侧挂陈列色彩设计的运用步骤。对今后服装卖场侧挂陈列色彩设计的策划与应用,提供理论和实践方面的参考。In the clothing display,the display color design of side hanging is very crucial,and it is the basis to build the harmonious and order color in the clothing stores.The reasonable display color design of side hanging can not only attract the customers but also make happy surprises continuously in the stores,more significantly,the color charming will arouse the customers’purchasing desires.Through the analysis of the display forms of side hanging,combined with the fundamental theories of colors,this paper introduces three common design methods including gradient method,rainbow method and distance method,and summarizes the application steps of display color design of side hanging in clothing stores.This paper attempts to provide theoretical and practical references for the design and application of display color design in the clothing stores.

关 键 词：服装卖场 侧挂陈列 色彩 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程]