山东省品牌建设现状及高端化发展对策研究  

Study on the Current Situation of Brand Building and the Countermeasures for High-end Development of Brand in Shandong Province

作　　者：孙良泉[1] 刘欣欣[1] 魏洁[1] 仝锡良 刘尊钰 SUN Liang-quan;LIU Xin-xin;WEI Jie;TONG Xi-liang;Liu Zun-yu(Shandong Institute of Standardization)

机构地区：[1]山东省标准化研究院

出　　处：《中国标准化》2019年第9期60-65,共6页China Standardization

摘　　要：品牌是企业、区域乃至国家竞争力的综合体现。近年来,党中央国务院将品牌建设上升到了战略高度,山东省委省政府高度重视品牌建设,将品牌高端化作为全省新旧动能转换的主攻方向之一。为推动山东省品牌高端化发展,本文系统总结了山东省品牌建设成效,深入剖析了山东省品牌发展过程中存在的问题,在此基础上,提出了山东省品牌高端化发展的对策。Brand is a comprehensive reflection of the competitiveness of enterprises,regions and even countries.In recent years,the Party Central Committee and the State Council have raised brand building to a strategic level.Shandong Provincial Party Committee and Provincial Government pay high attention to brand building,setting highend brand as one of the main directions of the new and old kinetic energy conversion.In order to promote the high-end development of brand in Shandong Province,this paper systemically summarizes the effectiveness of brand building and analyzes the problems in the development of brand in Shandong Province,on this basis,this paper puts forward the countermeasures for high-end development of brand in Shandong Province.

关 键 词：品牌 品牌建设 品牌高端化 品牌价值 

分 类 号：F273.2[经济管理—企业管理]