创新遇见未来——中国洗涤剂行业的明天  

Innovation reshapes the future——the developing of China detergent industry in the future

作　　者：张利萍 黄亮 ZHANG Li-ping;HUANG Liang(Guangzhou Liby Enterprise Group Co.,Ltd.,Guangzhou,Guangdong 510170,China)

机构地区：[1]广州立白企业集团有限公司,广东广州510170

出　　处：《日用化学品科学》2019年第4期5-8,共4页Detergent & Cosmetics

摘　　要：笔者从各品类在不同的渠道,不同的地区的发展分析了2016年-2018年的洗涤行业的发展情况。分析表明中高端产品的占比在逐渐增加,创新性的高端产品受到年轻消费者的欢迎。消费者需求变化,零售行业发展,相关技术的发展大大地促进了洗涤行业的往中高端发展。全价值链的创新成为整个洗涤剂市场发展的推动力。The developing of detergent industry from 2016 to 2018 was studied in different channel and different market. It showed that middle and high end products got more market share and creative high end products were popular in young generation. The changing of consumer demand and developing of retail channel, especially E-commence, which has accelerated detergent moving to higher end. Innovation, throughout the value chain, is the main driving force of the new growth of detergent industry.

关 键 词：洗涤剂行业 渠道 消费者变化 创新 

分 类 号：TQ648[化学工程—精细化工]