少数民族地区节庆旅游活动中的游客感知价值研究——以拉萨雪顿节为例  

The Perceived Value of Tourists to the Festival Activities in Minority Areas: Taking Shoton Festival in Lhasa as the Case

作　　者：刘坤梅[1] 王丽璇 Liu Kunmei;Wang Lixuan

机构地区：[1]西藏大学旅游与外国语学院

出　　处：《四川民族学院学报》2019年第2期47-57,共11页Journal of Sichuan Minzu College

摘　　要：本文以拉萨雪顿节为例,从游客感知价值视角出发,研究少数民族地区节庆旅游活动,通过测量得出游客感知价值量表,研究得出6个维度,分别是文化认知价值、功能价值、服务价值、情感价值、社会价值、成本价值。文章最后讨论了此次研究的理论作用和管理意义。This article, taking Shoton Festival in Lhasa as an example, studies festival tourism activities in ethnic minority areas from the view of tourists' perceived value, and obtains the value scale of tourists by measuring the 6 dimensions, which are cultural cognition value, function value, service value, emotion value, social value and cost value. Finally, the article discusses the theoretical and managerial significance of the study.

关 键 词：节庆旅游 游客感知价值 拉萨雪顿节 

分 类 号：F592.7[经济管理—旅游管理]