互联网“下半场”中传媒经济的人类“尺度”:一种基于互联网圈子的推演  

The Human “Dimension” of Media Economy in the “Second Half” of Internet: A Deduction Based on the Online Clique

作　　者：朱天 张诚[2] Zhu Tian;Zhang Cheng

机构地区：[1]四川大学文学与新闻学院 [2]四川大学传媒研究中心

出　　处：《四川大学学报（哲学社会科学版）》2019年第3期119-125,共7页Journal of Sichuan University：Philosophy and Social Science Edition

基　　金：国家社会科学基金年度项目"媒介融合背景下西部地区广播电视公共服务体系建设研究"(17BXW035)

摘　　要：在经济社会学视野下,作为当下社会过程"突出部"之一的互联网圈子已触发了一条传媒经济的链式反应:首先,互联网圈子(层)于消费侧分别以"局域网""整体网"及其再勾连,"互动环""互动链"及其再链接重织了需求结构与决策机理;受其影响,生产侧的互联网圈子一方面能够与专业机构以动态竞合的方式制造意义,另一方面又得以营造出众投(筹)与担保两种货币融通动线来冲抵风险;最后,在不同利益的驱动下,互联网圈子的上述影响被有机组装最终构筑起传媒经济集成的市场取向与公共取向,前者围绕亚文化系统展开经济要素的定向集成,后者由政府授权于媒体来主导但不排斥其他社会力量。From the perspective of economic sociology,the online circle,which is an overhang of current social process,has triggered a chain reaction of media economy.First,on the consumption side,the online clique or its colony has reweaved the structure of demand and reformed the mechanism of decision-making by means of the “local area network”,“whole network” and their reconnections,the “interactive loop”,“interactive chain” and their relinking.Under the influence of these factors,the online clique on the production side can create meaning in a dynamic and cooperative/competitive way with professional organizations.On the other hand,it can also create two kinds of financing and circulation lines to offset the risk.Finally,driven by different interests,the above effects of the online clique will be organically assembled to construct the market orientation and the public orientation of the integration of media economy.The former focuses on the oriented integration of the economic elements of the sub-cultural system.The latter is mandated by the government to the media to dominate but not exclude other social forces.

关 键 词：互联网圈子 传媒经济 经济社会学 集成经济 

分 类 号：G206-F[文化科学—传播学]