基于工程机械制造行业的营销分析  

Marketing Analysis of Construction Machinery Manufacturing Industry

作　　者：李楠[1] 景刚[1] LI Nan;JING Gang(Jiamusi University, Jiamusi 154007,China)

机构地区：[1]佳木斯大学,黑龙江佳木斯154007

出　　处：《科技创业月刊》2019年第4期47-49,共3页Journal of Entrepreneurship in Science & Technology

摘　　要：机械制造技术主要指以制造一定质量的产品为目标,研究如何以最少的资源消耗、较低的成本进行机械产品制造的综合性技术。工程机械行业近年来进入缓慢增长的低谷期,国内大型企业之间的生存危机愈演愈烈,目前,机械制造企业应该突破固有发展阶段,不断探索符合市场规律的营销模式,从而推动企业的发展。通过分析工程机械行业现状及现存问题,提出了改进营销模式的具体举措,并对其营销模式进行探讨与分析。Mechanical manufacturing technology mainly refers to the comprehensive technology of manufacturing mechanical products with the goal of producing certain quality products, and studying how to make mechanical products with the least resource consumption and lower cost. In recent years, the construction machinery industry has entered a low ebb period of slow growth, and the survival crisis among large domestic entrepreneurs has become more and more serious. Under the current domestic situation, machinery manufacturing enterprises should break through the inherent development stage and constantly explore marketing models in line with market rules, so as to promote the development of enterprises. By analyzing the current situation and existing problems of construction machinery industry, this paper puts forward specific measures to improve the marketing model, and discusses and analyzes its future marketing model.

关 键 词：机械制造 市场需求 营销模式 

分 类 号：F426.4[经济管理—产业经济] F274