农村物流“最后一公里”及农产品网络化销售研究  

A Study on “the Last Kilometer” of Rural Logistics and Networked Sales of Agricultural Products

作　　者：汪海燕[1] WANG Hai-yan(Department of Economic Management, Industrial & Commercial College,Anhui University of Technology, Ma’anshan 243000, Anhui, China)

机构地区：[1]安徽工业大学工商学院经管系,安徽马鞍山243000

出　　处：《安徽工业大学学报（社会科学版）》2018年第5期43-44,共2页Journal of Anhui University of Technology：Social Sciences

基　　金：安徽工业大学工商学院青年科研基金(社科类)项目(QS2017006)

摘　　要：农村物流最后一公里的发展不仅能够提高外来产品流入农村的几率,促进电子商务的发展,同时,它也能够逆向推动农产品的网络化销售,为我国农村居民的增收提供新的思路和发展方向。除此之外,还可以让城镇居民买到平时可想而不可及的纯天然农产品,能够实现农村和城市居民的双赢,让彼此各取所需,互惠互利。The development of the last kilometer of rural logistics can not only improve the probability of foreign products flowing into the countryside and promote the development of e-commerce, but also give impetus to the networked sales of agricultural products in a way, providing new ideas and development direction for the income increase of rural residents in China. In addition, urban residents can also buy pure natural agricultural products that are beyond their reach at ordinary times, thus achieving a win-win situation for both rural and urban residents, where they each take what they need and pursue mutual benefits.

关 键 词：农村物流 最后一公里 网络化销售 

分 类 号：F307[经济管理—产业经济]