TY连锁大药房的战略研究  

Study on the Development Strategy of TY Chain Pharmacy

作　　者：王丹[1] 李涛[1] WANG Dan;LI Tao(Changchun University of Technology, Changchun 130012 China)

机构地区：[1]长春工业大学,吉林长春130012

出　　处：《科技创新与生产力》2019年第4期4-6,共3页Sci-tech Innovation and Productivity

摘　　要：当前,随着药品零售行业竞争的加剧,TY连锁大药房要想在我国药品零售连锁企业竞争中取胜,必须制定出切实可行的发展策略。笔者通过对我国药品零售连锁行业总体发展状况的分析,以TY连锁大药房为例,从该药房的发展现状、存在的问题、战略环境等方面进行了研究,并针对其发展提出了一些设计及实施的保障措施。With the intensification of competition in the drug retail industry, the development strategy must be worked out if TY Chain Pharmacy wants to win in the competition of drug retail chain enterprises in China. Based on the analysis of the overall development status of drug retail chain industry in China, this paper studies the development status, problems and strategic environment of TY Chain Pharmacy, and puts forward some design and guarantee measures for its development.

关 键 词：药品零售 连锁企业 SWOT分析 

分 类 号：F721.7[经济管理—产业经济] R952[医药卫生—药学]