许昌全球三国文化旅游目的地建设刍议  

Construction Path for Xuchang Global Three Kingdoms Cultural Tourism Destination

作　　者：徐忠勇[1] Xu Zhongyong

机构地区：[1]许昌学院外国语学院

出　　处：《决策与信息》2019年第6期117-124,共8页Decision & Information

基　　金：2018年许昌市社会科学研究规划课题“打造许昌全球三国文化旅游目的地研究”阶段性成果

摘　　要：许昌作为三国时期诸多历史事件的发生地,有着丰富的三国历史文化资源和历史积淀。近年来,许昌市加大了对文化资源的开发利用和保护,充分发挥其自身的地理位置和地处经济活跃带的优势,使许昌的城市形象有了显著提高。在取得巨大进步的同时,许昌也暴露出市场营销方式落后,全域旅游观念下的旅游合力未形成,以及对三国文化内涵挖掘不够等不足。为此,可以通过转变营销策略,创新营销传播渠道和内容,拓宽客源;将全域旅游理念融入城市发展规划中,充分整合各级旅游资源;深度挖掘三国文化内涵,构建培育三国文化品牌等措施,利用好历史赠予许昌的文化遗产,坚持民族文化自信,凝聚城市文化共识,把许昌打造成全球三国文化旅游目的地。Xuchang, as the place where many historical events occurred during the Three Kingdoms period, has rich historical and cultural resources and historical accumulation of the Three Kingdoms. In recent years, Xuchang City has increased the development, utilization and protection of cultural resources, given full play to its own geographical location and the advantages of being located in an economically active zone, which has significantly improved the city image of Xuchang. While making great progress, Xuchang has also revealed deficiencies, for example, the marketing method is backward, the tourism cooperation under the concept of global tourism has not formed, and the excavation of cultural connotation of the Three Kingdom is insufficient. To this end, it can expand tourist sources by transforming marketing strategies and innovating marketing channels and content;integrate the concept of global tourism into urban development planning, fully integrate tourism resources at all levels;deeply explore the cultural connotations of the Three Kingdoms, build and cultivate cultural brand of the Three Kingdoms, make good use of Xuchang's cultural heritage, adhere to the national cultural self-confidence, condense the consensus of urban culture, and make Xuchang a global cultural tourism destination of the Three Kingdoms.

关 键 词：许昌 三国 三国文化 旅游目的地 历史文化 

分 类 号：F592.7[经济管理—旅游管理]