中美竞技篮球对篮球产业影响的比较研究  

Comparative Study of the Influence of Chinese and American Competitive Basketball on Basketball Industry

作　　者：李少兰[1] LI Shao-lan(Guangzhou Institution of Physical Education, Guangzhou 510500,China)

机构地区：[1]广州体育学院

出　　处：《广州体育学院学报》2019年第3期38-40,61,共4页Journal of Guangzhou Sport University

摘　　要：中美在篮球产业发展水平上存在着巨大差距,而竞技篮球发展水平对篮球产业的影响作用是造成这种差距的主要原因之一。NBA是美国篮球产业的赚钱机器,同时也是宣传机器和造势机器,NBA对美国篮球产业产品乃至深层次的篮球文化、篮球娱乐精神都具有广泛的影响力,这种影响力几乎覆盖全球。中国篮球职业化改革已走过28个年头,竞技篮球对篮球产业也产生了积极的影响,然而对照美国职业篮球发展路径,还存有很多不足和缺陷。今后需要在政府管理、企业自主经营、市场化发展等方面花大力气。It should be said that there is still a huge gap between China and the United States in the development level of the basketball industry.The influence of the development level of competitive basketball on the basketball industry is one of the main reasons for this gap.The NBA is a money-making machine for the American basketball industry.It is also a propaganda machine and a machine for building momentum.The NBA has a wide influence on the American basketball industry products and even the deep-level basketball culture and basketball entertainment spirit.This influence covers almost all over the world.China's basketball professionalization reform has gone through more than 20 years.However, competitive basketball has also had a positive impact on the basketball industry.However, we still have many shortcomings and shortcomings in contrast to the development path of American professional basketball.In the future, we need to make great efforts in the direction of government management, enterprise independent operation, and market development.

关 键 词：竞技篮球 篮球产业 篮球职业化 NBA 泛娱乐元素 

分 类 号：G841[文化科学—体育训练]