制度理论视角的院校声誉  

Institutional Reputation from the Perspective of Institutional Theory

作　　者：彭学文 蒋凯[1] PENG Xuewen;JIANG Kai

机构地区：[1]北京大学教育学院 [2]湖南商学院党委组织部,统战部

出　　处：《大学教育科学》2019年第3期49-53,共5页University Education Science

摘　　要：院校声誉是高等院校作为特殊的社会组织所获得的社会大众信任和赞美的程度。从制度理论视角来看,院校之间的地位差异是院校声誉产生的前提,高等教育的本质和使命是院校声誉产生的根源,而院校与高等教育中心制度的距离及中心制度本身的变化导致了院校声誉的动态变化,院校声誉机制驱动远离中心制度的地方院校产生学术漂移。为营造健康的院校声誉环境,政府有责任对不良的院校声誉机制进行有效干预与矫正;同时,要慎用行政权力对院校的层次地位进行人为划分。院校在进行声誉管理、努力追求更高声誉时,要有所坚守,以办学质量与特色作为获得和提升声誉的根本。The reputation of institutions of higher education refers to the degree of trust and praise that institutions of higher education receive from the public as a special form of social organization. Explaining the phenomenon of reputation of institutions of higher education from the perspective of institutional theory of organizational sociology,the common recognition of the status differences between institutions of higher education is the prerequisite for the emergence of reputation of institutions of higher education, that the essence and mission of higher education is the fundamental source of reputation of institutions of higher education, and that the distance between institutions of higher education and the central system of higher education and the change of the central system itself lead to the dynamic development of reputation of institutions of higher education. Change, the reputation mechanism of institutions drives local institutions away from the central system to produce academic drift. In order to create a healthy reputation environment for colleges and universities, the government should carefully use administrative power to artificially divide the hierarchical status of colleges and universities, and at the same time, effectively intervene and rectify the bad reputation mechanism of colleges and universities. In carrying out reputation management and striving for a higher reputation, colleges and universities should adhere to it and take the quality and characteristics of running schools as the basis for obtaining and promoting reputation.

关 键 词：制度理论 院校声誉 高等教育中心制度 学术漂移 声誉管理 

分 类 号：G640[文化科学—高等教育学]