地市台电视新闻在媒体融合中选题策划攻略  

Topic Selection and Planning Strategies of Prefecture-level TV New in the Context of New Media

作　　者：冯增利[1] Feng Zengli(News Channel, Jixi TV Station, Jixi, Heilongjiang 158100, China)

机构地区：[1]鸡西电视台新闻频道,黑龙江鸡西158100

出　　处：《黑龙江工业学院学报（综合版）》2019年第5期151-154,共4页Journal of Heilongjiang University of Technology(Comprehensive Edition)

摘　　要：随着新媒体兴起,传统电视新闻收视效果受到很大冲击,受众流失严重,主流媒体宣传功效受到制约。地市台电视新闻影响力降低有信息技术发展、社会转型带来的分工演化等客观事实,更有自身节目内容跟不上时代发展的主观因素,因此地市台亟待提高电视新闻内容质量。首先从源头选题策划着手,深刻观察分析社会现象,努力搜集有价值符合受众需求的报道选题,精心策划、创新实施,用供给侧结构改革理念统筹电视新闻选题策划,用互联网逻辑思维升级传统电视新闻选题策划,用高质量选题策划推进优质新闻内容的生产。With the development of new media, the viewing effect of traditional TV news has been greatly impacted, the audience loss is serious, and the propaganda effect of mainstream media is restricted. The influ-ence of local TV news has affected by the information technology and social transition. It is urgent to improve the quality of TV news content from the topic selection planning. We tried to collect valuable topics that can meet the audience's needs of the topic selection and upgrade the topic selection and planning of traditional TV news to promote the production of high - quality news content.

关 键 词：地市台电视新闻 选题策划 社会观察 

分 类 号：G212[文化科学—新闻学]