高校依托新媒体技术的红船精神的设计与传播  

The Design and Spread of the Red Boat Spirit Based on New Media Technology in Colleges and Universities

作　　者：王萍萍 吴海燕[1] WANG Ping-ping;WU Hai-yan(Jiaxing Vocational and Technical College,Jiaxing Zhejiang 314036,China)

机构地区：[1]嘉兴职业技术学院

出　　处：《科技视界》2019年第10期215-217,共3页Science & Technology Vision

基　　金：2018年浙江省大学生科技创新活动计划暨新苗人才计划——依托新媒体技术的红船精神传播路径和策略研究(2018R467007)

摘　　要：本文通过分析当代大学生思想教育现状与特点,借助三维表情包的设计,提出通过新媒体技术进行红船精神宣传教育的路径与方法,以便不断提高大学生对红船精神的学习教育效果。利用3D技术完成三维动画表情包设计,并依托于O2O传播模式完成具有红船精神的广泛宣传,充分调动大学生学习红船精神的主动性。By analyzing the current situation and characteristics of contemporary college students,and using the design of 3 D expression package,a new method of red boat spirit propaganda education through new media technology are proposed,so as to continuously improve the learning and education effect of college students on the spirit of red boat.The use of 3 D technology to complete the three-dimensional animated expression package design,and relying on the O2 O propagation mode to complete the extensive publicity with the spirit of the red boat,fully mobilize the initiative of college students to learn the spirit of the red boat.

关 键 词：新媒体技术 红船精神 3D技术 

分 类 号：G641[文化科学—高等教育学]