新零售背景下智慧供应链协同运作机制研究  

Collaborative Operation Mechanism of Intelligent Supply Chain under the New Retail

作　　者：汪娟[1] 赵士凤[1] WANG Juan;ZHAO Shifeng(Department of Management, Tongling Polytechnic, Tongling 244061, China)

机构地区：[1]铜陵职业技术学院管理系

出　　处：《湖北文理学院学报》2019年第5期16-20,共5页Journal of Hubei University of Arts and Science

基　　金：2016年安徽省省级MOOC项目(2016mooc307);2017年铜陵职业技术学院院级科研重点项目(tlpt2017HK005);2017年铜陵职业技术学院院级科研一般项目(tlpt2017HG010);2018年铜陵职业技术学院院级教改一般项目(tlpt2018TG001);2019年度安徽省高校优秀青年人才一般项目(gxyq2019217)

摘　　要：在信息技术、消费者消费升级、实体零售发展逐渐放缓等多种因素的影响下,零售业迎来了新的转机,即以数字化为核心驱动力和以消费者体验为中心的新零售.在推进新零售发展的过程中,智慧供应链起到了关键作用.结合新零售的特征,智慧供应链结构模型应由作业层、管理层和决策层组成.其中,数字化供应链中台可自动调整并优化供应链,实现智慧供应链的可视化、生态化、智能化和集成化.协同运作系统由计划协同、生产协同、物流协同和服务协同组成;协同运作机制通过全渠道、全链路、全场景实现供应链全流程可视化,重塑高效供应链.Influenced by such factors as IT, consumption upgrade and slowing down of the development of physical retail, the retail industry is facing new opportunity of transformation, namely the new retail with digitalization droved and consumers' experience-centered. The intelligent supply chain plays a key role in advancing the development of new retail. Combined with the characteristics of new retail, the structure model of intelligent supply chain is composed of operation layer, management layer and decision layer. The digital supply chain middle-ground can automatically adjust and optimize the supply chain to realize the visualization, ecology, intelligence and integration. The collaborative operation system consists of plan coordination, production coordination, logistics coordination and service coordination. The collaborative operation mechanism can realize the visualization of supply chain and reshape efficient supply chain through omni-channel, full link and full scene.

关 键 词：新零售 智慧供应链 结构模型 协同运作系统 协同运作机制 

分 类 号：F252[经济管理—国民经济]