全民健身视角下传统健身俱乐部的发展策略  

Development Strategy of Traditional Fitness Clubs from Perspective of National Fitness

作　　者：周葭萱 胡若晨 ZHOU Jiaxuan;HU Ruochen(Physical Education Department of Nanjing Sports Institute, Nanjing Jiangsu, 210014)

机构地区：[1]南京体育学院体育系,江苏南京210014

出　　处：《湖北体育科技》2019年第5期394-396,447,共4页Hubei Sports Science

摘　　要：自2014年国务院提出将"全民健身"上升到国家战略后,且随着人民生活水平的提高和互联网科技的发展,健身行业成为新的热潮。然而,健身俱乐部的"刻板传统化"已经远不能满足大众需求。本文通过文献资料法等方法,以传统健身俱乐部为研究对象,对其现状进行分析,主要发现大众意识不健全、市场规范不到位、行业标准不够严格,加快推进传统健身俱乐部的策略变革刻不容缓,并提出建议,以期为我国传统健身俱乐部的发展提供借鉴与参考。Since the State Council put forward the national strategy of "national fitness" in 2014, and with the improvement of people’s living standards and the development of internet technology, fitness industry has become a new upsurge. However, the "stereotyped tradition" of fitness clubs is far from meeting the needs of the public. This paper takes traditional fitness clubs as the research object and makes an analysis of their current situation by means of literature and other methods. It mainly finds that the public awareness is not perfect, the market norms are incomplete, and the industry standards are not strict enough. It is urgent to accelerate the strategic change of traditional fitness clubs, and puts forward some suggestions in order to provide reference for its development.

关 键 词：全民健身 传统健身业 健身俱乐部 

分 类 号：G818[文化科学—体育学]