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作 者:黄卓 孙中亮 陈圣逸 肖丝娟 HUANG Zhuo;SUN Zhong-liang;CHEN Sheng-yi;XIAO Si-juan(Institute of Sports and Education of Nanchang University, Nanchang 330031, China)
机构地区:[1]南昌大学体育与教育学院,江西南昌330031
出 处:《南京体育学院学报》2019年第4期13-19,共7页Journal of Nanjing Sports Institute
基 金:国家社科基金项目阶段性研究成果(项目编号:13BTY015)
摘 要:运用文献资料等研究方法,对美国高校运动俱乐部(运动队)在伦理学道德基础上的社会募捐问题进行了初步的分析,指出:在体育文化发展呈社会化的时代,运动队的社会筹款活动已成为了美国高校运动管理者的重要工作内容之一。谨慎的募捐过程可以为高校的高水平运动队发展提供更为宽松的训练环境和竞赛条件,使之成为我界投资的新选择,与此同时,高校的功能和定位使其承担了特殊的教育任务和社会责任,所以,在接受社会资金的捐赠时也要考虑到伦理道德的准则。在现实筹款过程中也涉及许多伦理道德问题,这不仅影响到运动队的前途及学校的声誉,还关系到社会多方面的可持续发展问题。因此,探讨美国高校运动俱乐部(运动队)筹款过程,可以规避伦理风险及管理上的不足,以期为我国高校高水平运动队的深入发展提供可借鉴的经验。目前国内高校高水平运动队接受捐赠的实践,也证明了伦理道德确实在指导着运动队接受捐赠过程向更规范的方向发展。Using literature and other research methods, we made a preliminary analysis on issue concerning the public collection of competitive sports clubs in American colleges and universities(sports team),which based on ethics and morals. It points out: in the era of socialization of sports culture development, sports team’s public collection has become one of the important works of senior US campaign managers. The cautious fundraising process can provide a more relaxed training environment and competition conditions for the development of high-level sports teams in colleges and universities, making it a new choice for investment in our sector. At the same time, the function and positioning of colleges and universities make it undertake special education. Tasks and social responsibilities, so ethical guidelines must also be taken into account when accepting donations from social funds. It involves many ethical issues in the process of real money collecting,so public collection not only influences the development of the sports teams and reputation of school,but also concerns the sustainable development of all circles of society. Hence ,invesgating the process of public collection can avoid the risks in ethics and reduce the shortages in management, with a view to further development of high-level athletic teams of Chinese colleges and universities, and providing useful experience for public collection in the furture. At present, the practice of accepting donations by high-level sports teams in domestic universities also proves that ethics and morality are indeed guiding the sports team to accept the donation process to a more standardized direction.
分 类 号:G80-05[文化科学—运动人体科学]
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