四明山国家森林公园游客游憩动机  

Recreational Motivations of Tourists Visiting the Simingshan National Forest Park

作　　者：周彬[1,2] 雷凤瑶 虞虎[2] 张亦弛 Zhou Bin;Lei Fengyao;Yu Hu;Zhang Yichi(Tourism Department of Ningbo University Ningbo 315211;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences Beijing 100101;Sino-European Institute of Tourism and Culture,University of Angers,FranceAngers 49004)

机构地区：[1]宁波大学旅游系,宁波315211 [2]中国科学院地理科学与资源研究所,北京100101 [3]法国昂热大学旅游与文化学院,昂热49004

出　　处：《林业科学》2019年第5期163-168,共6页Scientia Silvae Sinicae

基　　金：国家自然科学基金项目(41301141);浙江省自然科学基金项目(LY13D010007);宁波市与中国社会科学院战略共建研究中心研究课题(NZKT201302)

摘　　要：【目的】研究四明山国家森林公园游客游憩动机类型及差异,为四明山国家森林公园旅游产品升级转型提供科学依据。【方法】采用问卷调查法对四明山国家森林公园游客游憩动机进行实地调研,利用SPSS22.0软件对问卷调查结果开展描述统计分析、探索性因子分析、均值计算、独立样本t检验和单因素方差分析,使用AMOS21.0软件进行验证性因子分析。【结果】四明山国家森林公园游客的5个游憩动机均值表现为健康放松4.37>社会交往4.03>学习教育3.96>自我实现3.86>逃避压力3.79;不同学历游客在逃避压力动机上存在显著差异(P<0.05),不同职业游客在学习教育、自我实现以及逃避压力动机上均存在显著差异(P<0.05),不同家庭年收入的游客在学习教育、社会交往及健康放松动机上存在显著差异(P<0.05)。【结论】健康放松是四明山国家森林公园游客体验森林游憩活动的首要驱动因素,其次为社会交往、学习教育和自我实现,而逃避压力位居最后。在维护森林生态安全前提下,建议四明山国家森林公园开发森林康养、森林研学、森林度假、森林养老和森林体育等旅游产品。【Objective】 The purpose of this study was to analyse the different recreational motivations of tourists visiting the Simingshan National Forest Park,with the aim of providing a scientific basis for recommendations to upgrade and transform tourist attractions.【Method】 A questionnaire survey was conducted to investigate the recreational motivations bringing tourists to the Simingshan National Forest Park.SPSS 22.0 software was used to conduct descriptive statistical analysis,exploratory factor analysis,mean value calculation,independent sample t -test,and one-way ANOVA.AMOS 21.0 software was used to conduct confirmatory factor analysis.【Result】 There were 5 recreational motivations among tourists visiting the Simingshan National Forest Park.Their mean values are as follows: educational(3.96),social (4.03),self-realization (3.86),healthy relaxation (4.37),and escape(3.79).These results showed a decreasing trend in motivations from healthy relaxation to social,and then educational,self-realization,and finally escape.There were significant differences in the number of tourists with different levels of education.Tourists with different occupations showed significant differences in educational,self-realization,and escape motivations;while visitors with different levels of household income displayed significant differences in educational,social,and health and relaxation motivations.【Conclusion】 The motivation 'health and relaxation′obtained the highest overall responses from visitors,followed by 'social','educational',and 'self-realization',while 'escape′ranked last.While maintaining the ecological security of forest,it was suggested that the Simingshan National Forest Park develop forest tourism for health,research and education,vacations,recreation of the aged,forest-based sports,etc.

关 键 词：四明山国家森林公园 游憩动机 类型 差异 

分 类 号：S759.9[农业科学—森林经理学] F592.7[农业科学—林学]