传播技术决定论评价  

The Analysis of Communication Technology Determinism

作　　者：张琛[1] ZHANG Chen(Communication University of China, Beijing 100024, China)

机构地区：[1]中国传媒大学

出　　处：《邢台职业技术学院学报》2019年第2期95-100,共6页Journal of Xingtai Polytechnic College

摘　　要：在传播学的发展流派中,以因尼斯和麦克卢汉等学者为代表的媒介环境学派将媒介技术本身以及其在社会历史中的重要影响作为中心议题,强调媒介技术是促成社会变革的最大动因,甚至把二者的关系视为单向的和唯一的而被冠以"技术决定论"的学说论调。文章试图梳理因尼斯、麦克卢汉、尼尔波兹曼等学者的理论观点及发展脉络,简要对比文化决定论并结合当前新形势下的传播环境,理性、辩证地审视"传播技术决定论"和学界长期以来对该理论的批判。In the school of communication development, the media ecology represented by scholars such as Harold Innis and McLuhan regarded the media technology itself and its important influence in social history as the central issue. It emphasized that the media technology was the biggest motivation for social change, and even regarded the relationship between them as one-way and unique. Therefore, the media ecology was convinced by the theory of "technological determinism". The paper attempts to sort out the theoretical views and developmental context of Innis, McLuhan and Neil Postman. Through briefly comparing cultural determinism and combining with the current communication environment under the new situation, the author has a rational and dialectical examination of the "Communication Technology Determinism" and the academic community’s long-standing criticism of the theory.

关 键 词：因尼斯 麦克卢汉 技术决定论 文化决定论 

分 类 号：G206[文化科学—传播学]