少数民族乡村体育旅游居民态度:获益与支持  

Residents’ Attitudes towards Sports Tourism in Minority Villages: Benefit and Support

作　　者：盘劲呈 高元龙[2] 刘晓虎[3] 朱佳斌[3] PAN Jing-cheng;GAO Yuan-long;LIU Xiao-hu;ZHU Jia-bin(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;Department of Tourism Planning,Tourism College of Zhejiang,Hangzhou 311231,China;Department of Society Science,Tourism College of Zhejiang,Hangzhou 311231,China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]浙江旅游职业学院规划系,浙江杭州311231 [3]浙江旅游职业学院社科部,浙江杭州311231

出　　处：《浙江体育科学》2019年第4期1-7,共7页Zhejiang Sport Science

基　　金：2018年贵州省体育局体育产业和体育旅游研究课题(GZTY2018214);2018年浙江省教育厅一般科研项目(Y201839214);浙江旅游职业学院千岛湖校区专项重点课题(2018QDKY04)

摘　　要：体育旅游逐渐成为乡村振兴战略中推动消费升级的重要途径,然而,众多乡村在快速发展中往往忽略了少数民族居民对体育旅游发展的态度与感受。为了验证少数民族乡村居民是否支持体育旅游发展,研究基于社会交换理论,构建少数民族居民态度预测模型,运用回归分析探究少数民族居民获益感,确定体育旅游在乡村振兴中的积极效应、消极效应,提出乡村振兴战略中发展体育旅游的可持续策略与规划性建议,为未来少数民族居民态度预测研究奠定基础。Sports tourism has gradually become an important strategy of rural revitalization.However,the attitudes and feelings toward minority residents of sports tourism are often ignored.In order to verify whether the minority residents support to sports touring,this study has based on the social exchange theory,constructs the prediction model of the rural residents'attitude,using the regression analysis to explore the personal benefit,the positive impact and the negative impact of the sports tourism in the rural,then propose the sustainable strategy and suggestion of sports tourism in rural revitalization,which could lay a foundation for the minority residents'attitude prediction.

关 键 词：乡村振兴 少数民族 体育旅游 居民态度 获益与支持 

分 类 号：G80-05[文化科学—运动人体科学]