新零售商业模式构建及创新路径研究——基于系统框架的思考  

Research on the Construction and Innovation Path of New Retail Business Mode Based on System Framework

作　　者：邱碧珍[1] 马中杰 QIU Bi-zhen;MA Zhong-jie(Xiamen University,Xiamen 363105,China)

机构地区：[1]厦门大学嘉庚学院

出　　处：《山东工商学院学报》2019年第3期89-96,111,共9页Journal of Shandong Technology and Business University

基　　金：福建省社科规划项目“‘互联网+’背景下生鲜农产品销售渠道融合与流通模式升级研究”(FJ2016B093)

摘　　要：结合新零售行业的特点,以新零售商业模式为研究对象,基于系统框架的思想,构建了新零售的商业模式,并以盒马鲜生为例探讨新零售商业模式创新的路径。在理论层面上,为新零售的商业模式及创新路径提供了基于系统框架的研究视觉;在实践层面上,从根本上剖析了当前新零售的标杆企业盒马鲜生如何进行商业模式的创新,为零售企业在新技术和新消费环境下如何进行商业模式的创新提供了系统化的思路。Combining the characteristics of the new retail industry and taking the new retail business model as the research object, based on the idea of the system framework , this paper constructs a new retail business model, and takes the case of "He Ma Xian Sheng" as an example to explore the path of new retail business model innovation. In theory, this paper provides a method to research the new retail business model and innovation path based on system framework. In practice, this paper provides a systematic way for retailers to innovate business models in the new technology and new consumption environment.

关 键 词：新零售 商业模式 系统框架 创新 

分 类 号：F724.2[经济管理—产业经济]