电商平台创业策划之营销及盈利方案的构建分析  

Analysis of the Marketing and Profit Scheme Construction of Entrepreneurial Planning for E-Commerce Platform

作　　者：姚璐雯 李文华[1] YAO Lu-wen;LI Wen-hua(School of Electronics and Information Engineering,Taizhou University,Taizhou 318000,China)

机构地区：[1]台州学院电信学院

出　　处：《中小企业管理与科技》2019年第13期139-140,共2页Management & Technology of SME

基　　金：2018年校立学生科研项目(课题编号18xs14)成果之一

摘　　要：论文从电商平台创业策划书的商业模式中营销和盈利模式出发,介绍了微信+媒体平台、软文+情感营销、特色视频营销等多种营销方案的具体实施方案,以及在项目发展不同时期实施的会员盈利、品牌溢价、广告等主要的盈利方案,以及平台盈利的监测机制。Starting from the marketing and profit mode of the business mode in the entrepreneurial plan for e-commerce platform,this paper introduces the specific implementation schemes of WeChat+media platform,soft text-emotional marketing,characteristic video marketing and other marketing schemes,as well as the main profit schemes,such as membership profit,brand premium,advertisement,and the monitoring mechanism of platform profit implemented in different periods of project development.

关 键 词：电商创业项目 营销方案 盈利方案 

分 类 号：F724.6[经济管理—产业经济]