形变的力量——重构书籍形态的视觉秩序  

The Power of Deformation: Reconstructing the Visual Order of Book Form

作　　者：蔡顺兴[1] CAI Shun-xing(School of Art, Southeast University, Nanjing, 210096)

机构地区：[1]东南大学艺术学院

出　　处：《艺术百家》2019年第2期172-176,共5页Hundred Schools In Arts

基　　金：2017年度国家社会科学基金艺术学一般项目“中国现代平面设计艺术观念史”(项目编号:17BG126)阶段性成果;2018年度东南大学基本科研(人文社科)重大引导立项项目“数字媒体时代平面设计观念的发展转向”(项目编号:2242018S10024)阶段性成果之一

摘　　要：重构书籍形态的视觉秩序,旨在颠覆书籍原有的理性主义模块化、标准化设计模式,运用“形变”“仿像”“书雕”等一系列设计方法寻找书籍新的形式机遇,探索出纸质书全新的形态组织和奇异的形式变化。其形变的着眼点多聚焦于书籍形态独特、外形诡谲、视觉震撼等方面,从而建立起造型新颖、制作精良、物华工巧的个性化书籍审美新秩序。The purpose of reconstructing the visual order of book form is to subvert the original rationalistic modularized and standardized design patterns of books , and use a series of design methods such as "deformation","imitation" and "book carving" to find out new form opportunities for books , explore the new form organization and strange deformation of paper books. The deformation of paper books is to focus on the unique form, strange appearance , visual shock and other aspects of books, so as to establish a new aesthetic order of personalized books marked by novel modeling, excellent workmanship and careful material selection.

关 键 词：设计艺术 书籍形态 视觉秩序 形变 仿像 书雕 

分 类 号：J50[艺术—艺术设计]