红船精神文化旅游产品创新设计研究  

RESEARCH ON INNOVATIVE DESIGN OF RED BOAT SPIRITUAL AND CULTURAL TOURISM PRODUCTS

作　　者：滕水生[1] 凡欣[1] TENG SHUISHENG;FAN XIN

机构地区：[1]嘉兴学院设计学院

出　　处：《设计》2019年第10期116-117,共2页Design

基　　金：浙江省文化厅2018年度厅级文化科研项目:红船精神文化创意产品开发与传播研究(zw2018015);浙江省教育厅2018年一般科研项目:传承“红船精神”基因的南湖纪念品创新设计研究(Y201840107)

摘　　要：为了更好地推广红船精神,弘扬红船文化,传播社会正能量。通过文化传播和消费者需求的角度出发,结合产品创新设计的理论观点,对红船精神文化旅游纪念品的现状及问题进行梳理总结,设计出新颖且符合红船文化旅游的纪念品。依据红船文化特征融合思路,设计具体的创新产品案例,探讨红船元素特征与旅游纪念品完美融合的方法,阐述红船旅游纪念品创新设计对于践行红船精神,传播红船文化的重要意义。The purpose is to better promote the spirit of the Red Boat,promote the Red Boat Culture,and disseminate the positive energy of society.The method is to sort out and summarize the present situation and problems of Red Boat Spiritual&Cultural tourism souvenirs from the perspective of cultural dissemination and consumer demand,combined with the theoretical point of view of product innovation design,and designs new souvenirs that conform to Red Boat Cultural Tourism.The conclusion is based on the idea of integrating the cultural characteristics of Red Boat,Design specific innovative product cases,Explores the method of perfect integration of Red Boat elements and tourist souvenirs,and expounds the significance of innovative design of red boat souvenirs for practicing the spirit of red boat and spreading the culture of Red Boat.

关 键 词：红船精神 文化旅游产品 创新设计 

分 类 号：TB472[一般工业技术—工业设计]