内在感知、外部环境与农户有机肥替代技术持续使用行为  

Internal perception,external environment andthe replacement of organic fertilizer by peasant households continued use.

作　　者：余威震 罗小锋[1] 黄炎忠 李容容[1] YU Weizhen;LUO Xiaofeng;HUANG Yanzhong;LI Rongrong

机构地区：[1]华中农业大学经济管理学院

出　　处：《农业技术经济》2019年第5期66-74,共9页Journal of Agrotechnical Economics

基　　金：国家社会科学基金重点项目“我国农村绿色发展问题研究”(编号:15AZD071);国家自然科学基金重点项目“现代农业科技发展创新体系研究”(编号:71333006);教育部人文社会科学研究规划基金项目“西南地区农业旱灾:脆弱性、农田水利与农户调适行为”(编号:15YJAZH050)

摘　　要：基于湖北省武汉、随州以及天门三市共441个农户的实地调研数据,利用Logit回归模型,对影响农户有机肥替代技术持续使用行为的因素进行探讨。研究结果表明:(1)农户有机肥技术持续使用行为受到技术有效性感知(环境改善)、技术易用性感知(资源条件适应性、种植业结构)、技术使用外部环境(对村干部的信任、亲朋邻里影响、农技员影响)等变量的影响;(2)不同农户群体间有机肥技术持续使用行为的影响因素存在差异。其中,无论在农业收入低占比还是高占比农户组中,农户均受到外部环境的影响;小规模种植、大规模种植农户组则分别受外部环境、技术易用性的影响;低健康水平农户组只受外部环境影响,而高健康水平农户组会受到技术有效性、易用性以及外部环境的共同作用。建议加大绿色发展理念的宣传力度、创造技术持续使用的必要条件、营造良好的相互信任、互惠互利的社会风尚。Based on the field survey data of 441 farmers in Wuhan,Tianmen,Suizhou,in Hubei province,this paper uses the Binary Logistic regression model to discuss the factors that affect the sustainable use of organic fertilizer replacementtechnology. Research results show that:( 1) In general,the Continued use of organic fertilizer technology is affected by the technology effectiveness perception( environmental improvement),technology usability awareness( resource conditioning、planting structure) and external environment( trust of village cadres,influence of relatives and neighbors,influence of agricultural technician).( 2) There are differencesin the influence factorsof the continued use of organic fertilizer technology among different groups. Among them,in the proportion of different agricultural income,whether low or high proportion of peasant households,farmers are affected by external environment;On the scale of different planting scale,small-scale and large-scale peasant household groups are affected by technology using external environment and technology usability awarenessrespectively. At different levels of health,low level rural households are affected only by external environment,while high level peasant households are subject to the combination of technology effectiveness perception,technology usability awarenessand external environment.It is suggested that the promotion of the green development concept,the necessary conditions for the continuous use of technology and the social fashion of mutual trust and mutual benefit should be created.

关 键 词：技术有效性感知 技术易用性感知 外部环境 有机肥 

分 类 号：F327[经济管理—产业经济]