我国商品包装在智能化转型过程中的问题与对策  

Problems and Countermeasures of China’s Commodity Packaging in Intelligent Transformation

作　　者：何青萍[1] 柯胜海[2] HE Qing-ping;KE Sheng-hai(Hubei University of Automotive Technology,Shiyan 442002,China;Hunan University of Technology,Zhuzhou 412007,China)

机构地区：[1]湖北汽车工业学院,十堰442002 [2]湖南工业大学,株洲412007

出　　处：《包装工程》2019年第11期239-243,共5页Packaging Engineering

基　　金：国家社会科学基金艺术学青年项目(14CG127);湖南省社会科学基金重点项目(17ZDB008);湖北省教育厅人文社科青年项目(18Q111);2018年度湖北文化创意产业化设计研究中心开放基金(HBCY1811)

摘　　要：目的为了分析商品包装智能化转型中的问题,推进商品包装的智能化转型。方法从电子商务的蓬勃发展,智能城市的强力推进,社会对绿色、环保、低碳、"人性化"、"个性化"商品包装的需求,以及推动包装行业的发展等方面,研究传统商品包装面临的挑战和变革,在推进商品包装向智能化变革的进程中,深刻分析智能化包装在技术、成本、受众、标准化等方面存在的问题。结果力求从人才培养、技术创新、标准建立和扩大宣传等层面,推进商品包装向智能化转变的进程与发展。结论我国包装行业正处于变革时期,智能化包装作为一种新的包装形式,是未来商品包装发展的方向,推进我国商品包装向智能化转型是当务之急,应依据对策大力推进商品包装向智能化包装转型的进程。The paper aims to analyze problems in intelligent transformation of commodity packaging and promote the transformation from commodity packaging to intelligent packaging. The challenges and changes of traditional commodity packaging were analyzed from such aspects as the vigorous development of e-commerce, the strong push of intelligent city,social demand for green, environmental protection, low carbon,"humanized" and "personalized" commodity packaging,promoting the development of packaging industry. The paper analyzed the problems of intelligent packaging in terms of technology, cost, audience and standardization in promoting intelligent transformation of commodity packaging. The paper strived to promote the process and development of commodity packaging to intelligent from personnel training technological innovation, standard establishment, publicity expansion, etc. China’s packaging is in a period of change.Intelligent packaging, as a new packaging form, is the direction of future development of commodity packaging. It is urgent to push forward the transformation of commodity packaging to intellectualization in China. It is required to vigorously promote the transformation of commodity packaging to intelligent packaging based on the countermeasures.

关 键 词：商品包装 智能化 问题 对策 

分 类 号：TB482[一般工业技术—包装工程]