社交媒体时代人际传播场域格局的重构  

Reconstruction of Interpersonal Communication Field Pattern in the Era of Social Media

作　　者：张炳杰[1] 曹锦锦[1] ZHANG Bing-jie;CAO Jin-jin(School of Arts and Communication,Shijiazhuang University,Shijiazhuang,Hebei 050035,china)

机构地区：[1]石家庄学院文学与传媒学院

出　　处：《石家庄学院学报》2019年第4期110-115,共6页Journal of Shijiazhuang University

基　　金：石家庄学院博士科研启动基金项目(18BS004)

摘　　要：资本与媒介通讯技术的耦合所架构的社交平台重构了人际交往的时空与权利格局,并使原本相对单一纯粹的人际交往关系产生了游戏化、商品化及资本化的特征。社交平台及其掌控者作为“第三者力量”,将人际传播场域纳入到了数字资本主义的生产逻辑与生产链条之中,人际传播成为资本积累与殖民的新场域,用户间的信息交流的过程转变为资本循环和积累的过程。The social platform constructed by the coupling of capital and media communication technology reconstructs the space-time and power pattern of interpersonal communication,and makes original relatively simple pure interpersonal relationship has characteristics of gamification,commercialization and capitalization.As a third party strength,social platform and its master bring interpersonal communication field into production logic and production chain of digital capitalism.Interpersonal communication becomes a new field of capital accumulation and colonization.The process of information exchange among users is transformed into the process of capital circulation and accumulation.

关 键 词：游戏场景 人际传播 媒介资本 

分 类 号：G206[文化科学—传播学]