发展中国家利用优势产业培育品牌会展研究——以达卡国际纺织面料展DIFS为例  

Research on Brand Exhibition Development through Competitive Industry in Developing Countries——Take an example of Dhaka International Fabric Show (DIFS)

作　　者：于永鑫[1] YU Yong-xin(Tianjin City Vocational College, Tianjin, 300250)

机构地区：[1]天津城市职业学院

出　　处：《天津职业院校联合学报》2019年第6期104-107,共4页Journal of Tianjin Vocational Institutes

摘　　要：自20世纪70年代以来孟加拉国纺织业发展日益壮大,影响日增。成熟的产业基础;庞大的上下游产业链;政府的精心培育;国际知名会展企业的参与和孟加拉独特的社会历史背景共同将其造就成国际知名行业会展品牌。最不发达国家拥有成功的品牌展会是对人们的一种启示!Since 1970s, the textile industry of Bangladesh has significantly developed with an increasing influence on the economy. Relying on the mature industry foundation and large upstream and downstream supply chain, under the common effort from local government's careful cultivation, international famous exhibition enterprise and distinctive Bangladesh's social and historic background, DIFS is now becoming a well - known international brand exhibition. It brings people some inspiration and thinking from the successful brand exhibition held by the least developed country.

关 键 词：孟加拉 国际纺织面料会展 纺织产业 发展中国家 成功原因 

分 类 号：F062[经济管理—政治经济学] G209[文化科学—传播学]