以乡村游新业态推进农业供给侧结构性改革的路径研究  

Carrying the Structural Reform of Agricultural Supply Side Forward Relying on the New Operational Types of Rural Tourism

作　　者：何玉芹 陶良虎[2] HE Yu-qin;TAO Liang-hu(Party School of CPC ,Jingmen Municipal Committee ,Jingmen 448000 , Hubei ,China;Party School of CPC , Hubei Municipal Committee ,Wuhan 430015, Hubei , China)

机构地区：[1]荆门市委党校,湖北荆门448000 [2]湖北省委党校,湖北武汉430015

出　　处：《武汉理工大学学报（社会科学版）》2019年第3期138-143,共6页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：乡村游新业态有效激活了乡村资源,促进了农民增收、农业增效和农村增色,已成农业供给侧结构性改革的新途径和新动能。中国乡村游发展已初具品牌效应,但在促进农业供给侧结构性改革中还存着供给的差异不足、质量不高和模式不优的问题,有待于提档升级。乡村游新业态发展要充分开发乡村自然资源和挖掘乡村文化特色,以情景化的规划设计、时代化的项目品质、市场化的运行机制、升级化的旅游服务、精致化的游乐环境为路径继续推进农业供给侧结构性改革。The new business of rural tourism has been promoting the increasing of the farmers’ income,the agricultural efficiency and the countries’ beautifying by activating the sleeping country resources.Therefore,it has been becoming the new ways and the new driving forces carrying the structural reform of agricultural supply side forward.In China,the development of country tourism for propelling the agricultural reform of supply front has presented three aspects of the problem:lack of differences,not high quality and not optimal business model.For the further reform,the development paths setting for the new operational types of rural tourism,which should research for and excavate the possessions of nature resources and rural cultures,would be better if it focuses on the following aspects:the planning and design in the lights of the scenes and stories,the project quality keeping up with the Times,the marketed operating mechanism,upgraded travel service and elaborate travel environment.

关 键 词：乡村游新业态 农业供给侧 新动能 运行机制 

分 类 号：F323[经济管理—产业经济]