基于大数据技术的商标监管和执法创新应用  

Innovative Application of Trademark Supervision and Law Enforcement Based on Big Data Technology

作　　者：贾洋 

机构地区：[1]国家市场监管总局信息中心

出　　处：《信息技术与标准化》2019年第5期6-9,共4页Information Technology & Standardization

摘　　要：通过分析商标大数据的特点和意义,阐述商标大数据平台架构设计原理及海量商标数据的处理流程,并对商标综合查询、商标监管服务、商标统计分析等具体创新应用进行总结。通过数据整合融合和应用建设,促进商标电子化进程和国家法人单位基础信息库的建设。This paper analyzes the characteristics and significance of trademark big data, and detailed explains the design principle of trademark big data platform architecture and the process of tremendous trademark data.Also, summarizes specific innovation applications such as trademark comprehensive inquiry,trademark supervision service, and trademark statistical analysis.Through data integration and application construction, the electronicization of trademarks and the construction of basic information bases of national legal entities have been well promoted.

关 键 词：商标 行政执法 大数据 信息检索 商标监管 数据分析 

分 类 号：F203[经济管理—国民经济] TP311.13[自动化与计算机技术—计算机软件与理论]