基于TPB与SEM的农户耕地地力保护补贴响应机制分析——以新疆奇台县为例  

Analysis on Policy Response Mechanism of Farmers’ Land Protection Subsidies Based on TPB and SEM: A Case Study of Qitai County, Xinjiang

作　　者：刘航 杨俊孝[1] LIU Hang;YANG Junxiao(School of Management, Xinjiang Agricultural University, Urumqi 830052, China)

机构地区：[1]新疆农业大学管理学院

出　　处：《东北农业科学》2019年第2期81-85,96,共6页Journal of Northeast Agricultural Sciences

基　　金：国家社科基金项目(16BGL132);新疆维吾尔自治区科技厅软科学项目(2016D07008);新疆农业大学研究生科研创新项目(XJGRI2017-075)

摘　　要：为了探究农户对耕地地力保护补贴政策响应的内在机理,本文以计划行为理论(TPB)与行为决策理论为理论基础,对农户响应机理进行理论分析,构建农户补贴响应机制的理论模型,提出6个相关理论假设。利用AMOS软件建立农户响应的结构方程模型(SEM),基于奇台县8个乡镇的调研数据对假设进行验证性分析。结果表明:农户对耕地地力保护的行为态度、主观规范、感知行为控制对其耕地保护的行为意愿有显著影响,耕地地力保护补贴政策对其行为意愿与行为响应都有显著影响,农户响应遵循从认知到意愿再到行为的路径。据此提出开展耕地保护的宣传教育、加强耕地保护知识技术培训和拓展补贴方式与类型等建议。In order to explore the internal mechanism of farmers’response to the subsidy policy of cultivated land productivity protection, based on the theory of TPB and behavioral decision-making, this paper makes a theoretical analysis of the response mechanism of peasant households, then construct the theoretical model of farmers’subsidy response mechanism and putting forward six relevant theoretical hypotheses. Structural equation model (SEM) of farmer household response was established by using AMOS software. The hypothesis was validated and analyzed based on the survey data of 8 townships in Qitai County. The results show that the behavioral attitude, subjective norms and perceived behavioral control of farmer households have a significant impact on their behavioral willingness to protect cultivated land. The subsidy policy of farmer households has a significant impact on their behavioral willingness and response. The response of farmer households follows the path from cognition to willingness and then to behavior. Therefore, some suggestions are put forward, such as carrying out propaganda and education of cultivated land protection, strengthening knowledge and technology training of cultivated land protection, and expanding the ways and types of subsidies.

关 键 词：农户 耕地地力保护补贴 响应机制 奇台县 

分 类 号：F323.211[经济管理—产业经济]