中国世界遗产旅游目的地客源市场潜力研究  

Tourist Market Potential of the World Heritage Tourism Destination in China

作　　者：周玉翠 邓祖涛[2] 石军南[3] 马点明 郑晓云 ZHOU Yucui;DENG Zutao;SHI Junnan;M A Dianming;ZHENG Xiaoyun(College of Economy and Trade Management, Quzhou tuiversity, Quzhou, 324000, Zhejiang, China;School of Tourism and Hotel Management, Hubei University of Economics, Wuhan 430205, Hubei, China;Research Center of Forestry Remote Sensing & Information Engineering/Key Laboratory of Stale Forestry Admin Nitration on Forest Resources Management and Monitoring in Southern Area, Central South University of Forestry and Technology, Changsha 410004, Hunan, China)

机构地区：[1]衢州学院经贸管理学院,中国浙江衢州324000 [2]湖北经济学院旅游与酒店管理学院,中国湖北武汉430205 [3]中南林业科技大学林业遥感信息工程研究中心/南方森林资源经营与监测国家林业局重点实验室,中国湖南长沙410004

出　　处：《经济地理》2019年第4期216-222,共7页Economic Geography

基　　金：国家社会科学基金项目(15BJY128)

摘　　要：文章在回顾已有相关研究的基础上,重新界定世界遗产旅游目的地的一级、二级客源市场潜力的计算方法,利用GIS技术计算我国世界遗产旅游目的地的一级、二级客源市场潜力,并以此将我国世界遗产的客源市场潜力分为五个类型。研究发现:文化遗产的客源市场潜力普遍大于自然遗产,交通状况、区位因素、遗产地本身的面积是影响世界遗产地客源市场潜力的重要因素,世界遗产旅游目的地接待旅游者人次数与遗产地知名度的相关系数远远大于与客源市场潜力的相关系数。On the basis of reviewing the relevant research, this article redefines the calculation method of the first-level and second-level tourist market potential of the world heritage tourism destination, and uses GIS technology to calculate the first-level and second-level tourist market potential of the world heritage tourism destination in China. The tourist market potential of the world heritage tourism destination in China is divided into five types. It is found that the tourist market potential of cultural heritage is generally greater than that of natural heritage. The transportation, location and area of the heritage are the important factors that affect the tourist market potential of the world heritage site. The correlation coefficient between the number of visitors in the world heritage tourism destination and the popularity of the heritage site is far greater than that between the tourist market potential and the number of visitors in the world heritage tourism destination.

关 键 词：世界遗产 旅游目的地 客源市场潜力 百度指数 高铁 交通 自然遗产 文化遗产 

分 类 号：F590[经济管理—旅游管理]