我国图书馆文化创意产品开发研究进展  

Research on the Development of Cultural and Creative Products in Domestic Libraries

作　　者：梁朝霞 Liang Zhaoxia

机构地区：[1]青岛市李沧区图书馆

出　　处：《山东图书馆学刊》2019年第3期33-37,共5页The Library Journal of Shandong

摘　　要：以图书馆文化创意产品开发为主题进行文献收集和分析,介绍该主题领域研究的主要内容,从模式、产品营销、产品分类等方面进行归纳总结。发现现阶段图书馆文创开发研究存在理论研究视角狭窄、实践研究缺乏系统性等问题,并对图书馆文创开发未来研究方向做出了展望,希望能为未来图书馆文创开发研究找到合适的方向。By collecting and analyzing literature based on the development of library cultural and creative products,the paper introduces the main contents of this subject research area and makes a generalization from the aspects of model,product marketing and product classification.It is found that the current research on the development of cultural innovation in libraries has its own narrow perspectives in theoretical research and lack of systematic conclusions in practical research.The paper prospects the future research of cultural and creative products development and summarizes a number of research shortcomings,hoping to find a suitable direction for library cultural innovation research in the future.

关 键 词：图书馆 文化创意产品 综述 

分 类 号：G252[文化科学—图书馆学]