“互联网+”改善农户经营管理绩效评价研究——基于湖南省四县市的调查  

Research on the Performance Evaluation of Farmers’ Management Improved by “Internet +”: Based on an Investigation of Sixian City in Hunan Province

作　　者：罗攀柱[1] 刘剑波[1] 梅莹 LUO Panzhu;LIU Jianbo;MEI Ying(Business School, Central South University of Forestry & Technology, Changsha 410004, Hunan, China;Economics and management School, Anhui Agricultural University 230036, Hefei, China)

机构地区：[1]中南林业科技大学商学院,长沙410004 [2]安徽农业大学经济管理学院,合肥230036

出　　处：《中南林业科技大学学报（社会科学版）》2019年第3期65-70,92,共7页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省社科基金一般项目“基于‘互联网+’的农村合作经济组织构建研究”(16YBA390);湖南省林业局软科学项目“‘互联网+’技术对林业经营管理促进作用研究”(XLR201832)

摘　　要：“互联网+”技术已有的研究主要集中在电商领域,而鲜有对农业生产经营管理改善方面的研究。论文以湖南省四县市的问卷调查和访谈调查为基础,实证分析了“互联网+”技术对农户生产经营管理改善的作用。研究表明:“互联网+”技术对农业生产经营大户生产经营改善的作用明显大于一般农户,而对一般农户的作用不显著。“互联网+”技术对经营大户的生产经营管理改善有显著影响的因子及其重要程度由高到低排序是:对农产品销量增加作用、对生产经营规模扩大作用、对农业收入提升作用、对农产品销售期间缩短作用、对农产品售价提高作用、对农业经营品种选择作用及对生产经营单位成本降低作用。The existing research on “Internet +” technology is mainly concentrated in the field of e-commerce, and there is little research on the improvement of agricultural production management. Based on the investigation of Sixian city in Hunan province, through questionnaires and interviews, this paper has proved the benefits of internet technology to improve forestry farmers’ production management. It shows that internet technology has greater benefits to the elite forestry farmers in production management;however, it has only a little positive influence on common villagers. The improvements and importance that “Internet Plus” technology has to elite forestry farmers’ production management can be ranking from high to low, which include improving sales of forestry products, improving size of production, improving forestry income, shrinking the time cost of forestry products selling, improving price of forestry products, improving selection of forestry products, and reducing costs of forestry units.

关 键 词："互联网+"技术 农户生产经营管理 改善 实证分析 

分 类 号：F205[经济管理—国民经济]