西南民族旅游地形象感知对比研究——以西江千户苗寨、龙脊梯田和傣族园为例  

Comparative Study on the Image Perception of the Ethnic Tourist Destinations in the Southwest China: Cases Study of Xijiang Miao Village, Longji Terrace and Dai Park

作　　者：朱中原 王蓉 胡静[1,2,3] 李亚娟[1,2,3] ZHU Zhongyuan;WANG Rong;HU Jing;LI Yajuan(The College of Urban and Environmental Science, Central China Normal University, Wuhan 430079, Hubei, China;Wuhan Branch of China Tourism Academy, Wuhan 430079, Hubei, China;Key Laboratory for Geographical Process Analysis & Simulation Hubei Province, Central China Normal University, Wuhan 430079, Hubei, China)

机构地区：[1]华中师范大学城市与环境科学学院,湖北武汉430079 [2]中国旅游研究院武汉分院,湖北武汉430079 [3]华中师范大学地理过程分析与模拟湖北省重点实验室,湖北武汉430079

出　　处：《中南林业科技大学学报（社会科学版）》2019年第3期100-106,共7页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：国家自然科学基金项目“旅游扶贫背景下山地民族社区生计方式变迁与社区重构研究”(41601127);教育部哲学社会科学发展报告项目“中国旅游业发展报告”(11JBGP041)

摘　　要：基于网络点评数据,以西江千户苗寨、龙脊梯田、傣族园西南地区三大著名的民族旅游地为案例地,综合运用内容分析法和社会网络分析法,分别从认知形象和情感形象两个维度对比分析了旅游者对三大民族旅游地形象感知的特征和差异,研究发现:旅游者对这三大民族旅游地的形象认知存在着明显的差异,且三大民族旅游地分别类属于三种不同的旅游体验类型,西江千户苗寨是民俗风情体验型的代表,龙脊梯田是典型的田园风光体验型,而傣族园则为综合型的代表;旅游者对三大民族旅游地均持相对积极的情感态度,整体满意度较高,且旅游者对三大民族旅游地的特色餐饮和民宿客栈的关注度均较高。As Xijiang Miao Village, Longji Terrace and Dai Park are the famous ethnic tourist destinations in southwest China, taking the three destinations as the study areas, used the content analysis and social network analysis methods to analyze the perceived image characteristics and differences among the three destinations based on network comments. It is found that:(1) There is remarkable difference among the tourists’ perceived image of the three destinations, and the three areas belong to three different types of tourism experience destinations respectively. Xijiang Miao village is the representative folk custom experience destination, Longji terrace is the typical pastoral experience destination, and the Dai Park is the integrated tourism destination.(2)Tourists are holding relatively positive emotional attitude toward to the three destinations, and they are more concerned about the local special dining and B&B.

关 键 词：旅游形象感知 民族旅游地 内容分析 社会网络分析 

分 类 号：F592[经济管理—旅游管理]