低成本航空公司航线决策影响因素分析  

Analysis of Factors Influencing the Route Decision of Low-cost Airlines

作　　者：孔明星 张生润 朱金福 宿爱静 姜思露 KONG Mingxing;ZHANG Shengrun;ZHU Jinfu;SU Aijing;JIANG Silu(College of Civil Aviation, Nanjing University of Aeronautics and Astronautics,Nanjing 210016, China)

机构地区：[1]南京航空航天大学民航学院

出　　处：《武汉理工大学学报（交通科学与工程版）》2019年第3期505-510,共6页Journal of Wuhan University of Technology（Transportation Science & Engineering）

基　　金：中央高校基本科研业务费专项资金项目(NZ2016109);南京航空航天大学研究生创新基地(实验室)开放基金(kfjj20170702,kfjj20170714)资助

摘　　要：为研究低成本航空公司航线决策的影响,基于OAG数据库中航空公司2011-2017年实际的运营数据,整理构造春秋航空公司航线决策行为的面板数据,通过Probit模型分析航线特征、机场特征、市场需求、市场竞争四个方面的因素对航线决策的影响程度.结果表明,航线距离、春秋航空已服务机场、端点机场规模最小值,以及端点机场所在城市的第三产业产值对春秋航空公司航线决策有显著影响.根据实证结果对低成本航空公司的航线决策提出建议.In order to study the influence of low-cost airlines' route decision-making, based on the actual operating data of airlines from 2011 to 2017 in OAG database, panel data of airlines' route decision-making behavior of Spring Airlines was organized. The Probit model was established to analyze the characteristics of routes, airport characteristics, market demand and market competition. The impact of the factors on the route decision-making results shows that the route distance, Spring Airlines service airport, and the number of airlines competing at the terminal have a significant impact on Spring Airlines route decisions. Finally, according to the empirical results, corresponding suggestions were made for the low-cost airline route decision.

关 键 词：航空运输经济 航线决策 低成本航空公司 PROBIT模型 面板数据 

分 类 号：F56[经济管理—产业经济]